Volkswagen Military Program

Volkswagen Military and First Responder Bonus

To all qualified first responders and members of the five military branches, we’re so inspired by your courageous and selfless service to America that we’d like to you give something in return. See below for eligibility requirements for receiving a $500 bonus toward purchasing or leasing a select, new Volkswagen.

Eligible Vehicles:

New Volkswagen models (excludes Golf R models).

*Proof of military service or first responder employment or other documentation required. National Offer. Offer ends January 5, 2026. Volkswagen of America, Inc. will pay a $500 Military and First Responders Bonus for qualified Active Duty U.S. Military service members, U.S. Military Veterans within 24 months of active duty, U.S. Military retirees (Retirees must have served 20+ years in the military), First Responders (Police Officer, Sheriff/Sheriff’s Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer, Firefighter, EMT, Paramedic, 911 Dispatcher/Operator) and their family household members who purchase or lease a new, unused MY14-MY21 Volkswagen model (excluding Golf R) through participating dealers from January 4th, 2025 – January 5th, 2026. Proof of military/first responder eligibility and residency of family household members (if applicable) required. Bonus applied toward MSRP and is not available for cash. Fleet customers are not eligible. One bonus per VIN. Eligible customers may receive this bonus on up to two Volkswagen vehicles per year. See Safford Brown Volkswagen Richmond dealer or, for general information, call 804-379-7283.